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Protrait of health copywriter Emilina Lomas

Bridging Science & Communication

Emilina Lomas is a health writer, journalist, and author. Her career started as a health coach, with an education in nutrition, exercise science, and public health (BSc, MSc, R.Nutr.). She segued into writing with a goal to demystify science and create digestible, evidence-based content for world-renowned brands and publications. She has been featured in CNBC, Forbes, Oura Ring, Nike, Muscle & Fitness, and many more.

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What can great copywriting do for you?

Drive conversions

Educate your audience

Build brand awareness

Are you ready to unlock the power of persuasive words and captivating content?


Great copywriting is more than just words on a page – it's a catalyst for connection. I harness the art of storytelling to translate complex scientific concepts into digestible and engaging content. Let's collaborate and bring the wonders of scientific research to life, forging meaningful connections that drive action and foster a deeper understanding of the vital role that health and wellness play in our lives.

Services that add value.

Ignite brand growth through digestible, engaging content.

Open laptop on wicker chair
Woman typing on laptop
Woman wearing suit typing on laptop

Content + Copywriting

Elevate your online presence with SEO content writing and persuasive sales copy. I create compelling, keyword-optimized content that ranks high in search engine results. By carefully integrating SEO strategies with persuasive storytelling, your content will drive conversions and inspire action.

Content Strategy

I collaborate closely with your brand to develop a comprehensive content strategy that aligns with your brand's vision and goals. From brainstorming engaging campaign ideas to building a blog and mapping out content calendars, I ensure that every piece of content we create is strategically designed to deliver maximum impact and resonance with your target audience.

Creative Direction

Your product is impressive, but it’s not gaining traction. When you’re in too deep on the back end, it’s easy to lose sight of the best way to market your brand. Creative direction consulting for health and wellness brands can breathe new life into your brand, helping your product get seen by the right people.

Evidence-Based, Engaging Content for Empowered Consumers
Portrait of fitness copywriter Emilina resting on couch

Just a glimpse of who I’ve written for:

Fitness expert, Emilina Lomas, exercising
Fitness enthusiast, Emilina Lomas, doing a lunge stretch
Emilina, health copyrighter, posing with a laptop

I’m Emilina Lomas.

Health writer, fitness expert, health coach, author.

I’ve always been obsessed with health and wellness. After receiving my Master’s degree in nutrition and qualifying as a personal trainer, I became a health coach. Quickly, this transformed into health writing. I realized my true passion was dissecting complex scientific papers and staying on the cutting edge of the industry to demystify health. The health industry can be intimidating, but it doesn’t need to be. My goal is to work with health and wellness brands that care about creating conscious consumers.

Press articles that feature me.


"This 27-year-old quit her job ‘with no backup plan.’ Now she makes $10,000 per month freelancing on Fiverr"

Strength Fitness and Health Magazine

"Managing stress and anxiety with Emilina Lomas - Interview"

Inspire Your Success Podcast

From Nutritionist to Full-Time Fitness Writer - Emilina Lomas

Business Insider

"I made $10,000 a month freelancing after getting my start on Fiverr. Here are 9 strategies I used to maximize my earnings."

Check out these resources for healthy living and freelance writing.

A healthy dose of content.

Gut Healthy,
Mind Happy

Want to learn how to improve gut health by tapping into the gut-brain axis? My debut book includes 50 gut health recipes and a three-step, six-week long protocol for combating inflammation, dysbiosis, and bloating.

Gut Healthy, Mind Happy book cover
Gut Healthy Hacks ebook cover


Improve your freelance writing skills, learn how to market yourself, and get evidence-based health tips with these freebie giveaways.

Blogs that make you learn, perform, and grow.

Woman in a yoga pose

The Benefits of Yoga For All: Mental Health, Exercise Recovery, and More!

Female stomach in black and white

98% of People With Eating Disorders Have A Gut Disorder - Here’s Why Cutting Out Gluten and Dairy Might Make Gut Health Worse

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