F45 Australia

Created a year-long automated email sequence designed to improve member retention, re-engage lapsed members, and drive class attendance across F45 studios.

KEY OUTCOMES

  • Increased average email open rate by 22% compared to the previous year's campaigns

  • Boosted member retention at key drop-off points (30, 60, 90 days) with targeted lifecycle messaging

  • Developed 50+ email touchpoints, each aligned with seasonal training phases, mindset coaching, and community engagement

  • Contributed to a measurable uplift in studio rebookings and challenge sign-ups

  • Enhanced brand consistency and member experience through value-packed, motivational copy that reinforced F45’s mission

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